Victoria’s Secret PINK Giant Glossy Lips Float in NYC
A
FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Victoria's Secret PINK FOOH campaign, massive glossy red lips float dramatically between skyscrapers in New York City. The ad humorously reimagines the urban skyline with a computer generated imagery spectacle that features shimmering confetti bursting from the lips to celebrate seasonal romance. A memorable execution that masterfully blends creativity with a playful brand presence.
