Foot Locker Sneaker Floats Away From Shoebox

Imagine a city courtyard turning into a stage for defying gravity. That’s the captivating premise of this Foot Locker mixed reality ad featuring the New Balance ABZORB 2000 in black. The video unfolds as the scene opens in the courtyard of the White City Living apartments in London, where a group of people gathers among the residential buildings, watching as the person in the center lifts a shoebox, opens it, and reveals a black sneaker that suddenly rises from the box and begins to float upward; the camera zooms out to show the shoe drifting higher above the courtyard framed by the modern buildings while the group stares in shock and then breaks into a chase, sprinting across the open space as the camera pulls back further to follow their pursuit, until the sneaker glides close to the lens to clearly reveal itself as the New Balance ABZORB 2000, before slipping from their reach, accelerating into the air and ascending into the sky above the White City Living complex, visually reinforcing the idea of limitless movement and elevation beyond boundaries. Using engaging computer generated imagery, this Foot Locker mixed reality ad transforms the White City Living courtyard into an innovative product showcase.