Foot Locker Sneaker Floats Away From Shoebox

This Foot Locker mixed reality ad, set in the courtyard of the White City Living apartments in London, features the New Balance ABZORB 2000 in black. The video opens with a person lifting a shoebox, from which a black sneaker rises and begins to float upwards.

As the camera zooms out, the shoe drifts higher above the courtyard, framed by modern buildings. A group of onlookers, initially in shock, begins to chase the ascending sneaker across the open space. The camera pulls back to follow their pursuit.

The sneaker then glides close to the lens, clearly revealing itself as the New Balance ABZORB 2000, before accelerating into the sky above the White City Living complex. This engaging computer-generated imagery transforms the courtyard into an innovative product showcase, visually reinforcing limitless movement and elevation.