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Coca-Cola Giant Christmas Gift Box Reveals Red Truck

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Coca-Cola

Who we think created this: Why.CGI

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Denmark

City: Copenhagen

Effects / Animations: Simple Motion, Complex Motion, Explosion & Shattering, Reveal & Unboxing

Surroundings: Nyhavn, City

Date posted: December 4, 2023

Source: Instagram

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This Coca-Cola fake ooh ad begins with a giant red gift box placed in the heart of a snowy town square, slowly unfolding to reveal the brand’s illuminated holiday truck emerging amongst digital snow flurries. This moment cleverly highlights the brand’s nostalgic holiday appeal as excited townspeople gather while the iconic red truck lights up the night, accompanied by virtual snowfall and festive cheer that transform the urban setting into a Coca-Cola-themed winter celebration. As a perfect blend of captivating storytelling and authentic product integration, the computer generated imagery enhancement is designed for boosting seasonal brand affinity tied to Coca-Cola's 'The World Needs More Santas' campaign.

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