Coca-Cola Truck Collects Gifts From Billboard
Santa Pushes Presents Into Truck
This Coca-Cola fake out-of-home (FOOH) ad transforms a digital billboard into a live Santa’s workshop on a bustling city street. The screen displays a Christmas scene filled with Coca-Cola gifts and ornaments.
A Coca-Cola truck pulls up beneath the screen, and Santa Claus appears, pushing presents off the display. These gifts appear to land inside the actual truck in perfect synchronisation. Santa then waves, takes a fizzy sip from an ice-cold Coke, and closes the truck's roof before vanishing from the screen.
Using captivating CGI effects, this ad turns an urban corner into an effective product showcase, creating the illusion that Santa is riding off with the collected presents.
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FOOH Impact ScoreImpressive
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Credits
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