Havaianas Flip-Flop Wall Garden in Paris
Ferns Reveal Slipper at Plaza de Mexico
This Havaianas fake out of home ad features a giant white slipper attached to the front of a building at Plaza de Mexico in Paris. The slipper is surrounded by lush greenery, including leaves and vines, creating a garden-like facade.
The big fern leaves gently cover the slipper, slowly revealing the entire scene. As the leaves move away, the oversized slipper comes into full view, showcasing its white body and blue strap. This CGI ad promotes Brazilian energy, which is taking over Paris for the Olympic Games season of 2024.
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FOOH Impact ScoreImpressive
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Credits
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