FOOH Impact Score:
Impressive
Learn moreIn this Havaianas fake out of home ad, a giant white slipper is attached to the front of a building at Plaza de Mexico in Paris. The slipper is surrounded by lush greenery—leaves and vines—creating a garden-like facade. The big fern leaves gently cover the slipper, slowly revealing the entire scene. As the leaves move away, the oversized slipper comes into full view, showcasing its white body and blue strap, promoting the Brazilian energy which is soon taking over Paris for the Olympic Games season of 2024. With a Captivating use of CGI effects, this Havaianas fake out of home ad transforms an urban space into a fresh, relatable spectacle, highlighting Havaianas’ vibrant spirit and connection to the global stage.
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