YoungLA Giant Slide Collapses Into Smaller Slides
Avalanche of Slides Down Hollywood Hills
This YoungLA FOOH campaign features a colossal orange Cloud 9 Slide delivered by helicopter above the Hollywood Hills. Computer-generated imagery showcases the gigantic footwear suspended against a pristine sky, reimagining the iconic landscape as a brand runway.
The enormous slide then explodes into hundreds of identical versions, tumbling down the mountain in a seamless avalanche of comfort. This visual masterfully blends humour and creativity with a dynamic twist on product storytelling.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Why CGI
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