Lenovo Giant Baguettes Float Over Paris
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FOOH Impact Score
Outstanding
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In this Lenovo FOOH ad, an enormous baguette soars above the Paris skyline, spotlighting the Yoga Pro’s foldable design as it glides past iconic landmarks. The scene unfolds as this surreal flight turns the familiar cityscape — from Notre-Dame to the Eiffel Tower — into a floating bread parade, merging cultural charm with digital imagination. With a distinctive use of computer generated imagery, this Lenovo Yoga Pro FOOH ad transforms everyday staples into a fresh, relatable spectacle, highlighting Lenovo’s creative approach to innovation and product storytelling.
