Marc Jacobs Giant Gold Charm Bracelet Display
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Marc Jacobs FOOH campaign, the flagship store in New York City seemingly unfolds as its brick façade lifts open to unveil a massive golden charm bracelet nestled inside the structure. The ad dramatically reimagines a retail storefront with a jewelry collection reveal powered by augmented reality that highlights the brand’s playful reinvention of traditional store displays. A creative production that masterfully blends drama and brand identity with an immersive twist on fashion presentation.
