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DKNY Heart Balloon Transforms at Shopping Center

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Credits

Brand: DKNY

Agency / Production / VFX: Unknown

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In this DKNY faux ooh ad, the scene opens inside the grand Galleria Vittorio Emanuele II in Milan, Italy, capturing the intricate glass dome down to the patterned mosaic floor. The scene unfolds as a floating heart-shaped foil balloon drifts gently to the ground and begins to roll across the space, seamlessly transforming into a 3D DKNY inflatable with a heart at its center, making its way through the iconic shopping arcade. With a captivating use of computer generated graphics, this DKNY inflatable installation faux ooh ad transforms a traditional retail setting into a fresh, relatable spectacle, highlighting DKNY’s exciting debut in the Italian fashion market.

Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effects / Animations: Inflation, Large Objects, Morphing & Transformation

Surrounding: Galleria Vittorio Emanuele II

Posted on March 28, 2024

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