Balenciaga Giant Ice Boot Sculpture on Riverside
Ice Boot Forms on Urban Waterfront
This Balenciaga FOOH (fake out-of-home) ad features a giant ice boot sculpture on a riverside street. The video begins with a quiet night skyline, transitioning to a misty morning as ice silently creeps along the pavement.
The ice gradually climbs upward, forming a massive, crystal-clear boot. This computer-generated graphic transforms the urban waterfront into an innovative product showcase for Balenciaga.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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