FOOH Impact Score:
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Outstanding
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Imagine a riverside street becoming a frozen runway overnight. That’s the engaging premise of this Balenciaga FOOH ad featuring the Giant Boot sculpture. The video unfolds as a time-lapse transitions from a quiet night skyline to a misty morning, where ice begins to creep silently along the pavement, gradually climbing upward to form a massive, crystal-clear boot. Using computer generated graphics, this Balenciaga FOOH ad transforms the urban waterfront into an innovative product showcase.
Balenciaga
Balenciaga
Adidas
AllSaints
Adidas
Adidas
Zara
Marc Jacobs