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Balenciaga Giant Ice Boot Sculpture on Riverside

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Balenciaga

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Morphing & Transformation

Surroundings: Skyscrapers, Rivers, Streets

Date posted: February 27, 2025

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Imagine a riverside street becoming a frozen runway overnight. That’s the engaging premise of this Balenciaga FOOH ad featuring the Giant Boot sculpture. The video unfolds as a time-lapse transitions from a quiet night skyline to a misty morning, where ice begins to creep silently along the pavement, gradually climbing upward to form a massive, crystal-clear boot. Using computer generated graphics, this Balenciaga FOOH ad transforms the urban waterfront into an innovative product showcase.

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