DKNY Heart Balloon Squeezing on Arch
DKNY Heart Balloon at Washington Square Arch
This fake out-of-home (FOOH) ad for DKNY features a giant heart-shaped foil balloon. It slowly inflates inside New York’s sunlit Washington Square Arch, gently pulsing as it adapts its form to pass through.
The ad humorously reimagines the iconic city landmark using computer-generated imagery. The balloon transforms into a bold 3D DKNY letter installation, blending fun and visual storytelling.
This creative execution masterfully expresses the brand’s affection for the city.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Drykorn Jacket Blowing Up on Rooftop
BMW Car Explodes Into Donuts on Street
DKNY Heart Balloon Transforms at Shopping Center
Sephora Lip Gloss Transform Façade’s Texture
Messika Golden Chain Subway Train
Vulcano Particles Transform Into Running Shoe
SORRYMOM
White Fox Boutique Gigantic Hoodie Blown Up on River Thames
Day Five
Reis Giant Claw Machine Grabs Gold Ring
Clytech
Mulberry Giant Bag Melts on Sidewalk
END. Crocs Lands at Store Front
New Yorker Mannequin Holding Easter Egg on Facade
Lemons
Coach Shoulder Bag Floats Above Railway