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Marvel Captain America Shield Reimagines Harbour Bridge

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FOOH Impact Score

Impressive

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Credits

Brands: Disney, Marvel

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: Australia

City: Sydney

Effect / Animation: Morphing & Transformation

Surroundings: Harbour Bridge, City

Date posted: February 21, 2025

Source: Instagram

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In this Marvel Studios fake ooh ad, Sydney’s Harbour Bridge undergoes a captivating transformation into Captain America's iconic shield. The scene unfolds as its sweeping arch is overlaid with bold red panels, while a giant blue circle featuring a white star materializes at the bridge’s center, creating the unmistakable supersoldier emblem, as a towering 'Captain America: Brave New World' movie poster emerges on one of the bridge’s historic stone pylons. With a dynamic use of CGI effects, this Marvel Studios superhero promotion fake ooh ad transforms an architectural marvel into a cinematic moment, highlighting Marvel Studios’ inventive campaign to build excitement for the film’s upcoming release.

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