Longchamp Bags Zipline at Opera Garnier

In this Longchamp cgi ad, a billboard hanging at the Opéra Garnier in Paris becomes the canvas for the brand’s latest promotional ad. The billboard features a woman wearing a Roseau bag over her shoulder, but as the camera zooms in, something magical happens. The Roseau bag, adorned with daisies, springs to life and glides through the air on a rope. One by one, other bags in different colors follow, floating gracefully across the rope, passing by iconic Parisian buildings as they make their way across the street. With a Captivating use of computer generated graphics, this Longchamp ad transforms a simple billboard into a fresh, relatable spectacle, highlighting Longchamp’s vision of elegance and timeless fashion.