Longchamp Bags Zipline at Opera Garnier

Bags Glide Across Parisian Skyline

This CGI advertisement for Longchamp transforms a billboard at the Opéra Garnier in Paris. The ad initially features a woman with a Roseau bag, which then comes to life.

Adorned with daisies, the Roseau bag glides across a rope, followed by other Longchamp bags in various colours. These bags float gracefully past iconic Parisian buildings, making their way across the street.

Through captivating computer-generated graphics, this ad presents a fresh and relatable spectacle, showcasing Longchamp’s vision of elegance and timeless fashion.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Longchamp

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:March 4, 2024
Source:Instagram