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JD Sports Giant Bags Glide Across Cables in Grenoble

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FOOH Impact Score

Solid

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Credits

Brand: JD Sports

Who we think created this: thatkidmjk

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Grenoble

Effects / Animations: Floating & Flying Objects, Large Objects, Simple Motion

Surroundings: City, Skyline, Mountains, Grand Place Shopping Center

Date posted: November 21, 2025

Source: Instagram

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In this JD Sports CGI ad, larger-than-life yellow drawstring bags glide along cables high above the Grenoble cityscape with the scenic French Alps stretching across the horizon. The ad humorously reimagines the urban skyline as an unexpected delivery route, with these oversized bags traveling through the town before making their way into a hidden opening at the Grand Place Shopping Centre—promoting the store’s grand reopening on November 28. A captivating execution that masterfully blends fun with a memorable twist on retail promotion.

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