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This JD Sports mixed reality ad begins with high-top Nike sneakers emerging from behind city buildings, catching the attention of passersby. This moment cleverly highlights the excitement of the new Nike sneaker drop as more vividly colored shoes begin to glide and twist through the sky above the street, floating like they have a life of their own and turning an ordinary cityscape into an urban runway. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for launching the latest Nike sneaker model at JD Sports.
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