La Poste Card in Hand Emerges from Digital Screen
La Poste Card Emerges from Digital Screen
This La Poste fake out-of-home (FOOH) ad features the launch of the La Poste Visa Card. The video opens with a view from across the street, showcasing a La Poste and VISA 3D screen.
The screen seamlessly transitions into a lifelike projection of the Ortaköy Mosque. Flocks of doves then fly outward from the mosque image into the urban surroundings. A human hand emerges from inside the screen, opening its palm to reveal a VISA card. The card vanishes as the hand retracts, and the Ortaköy Mosque image is restored on the screen.
Using CGI effects, this La Poste FOOH ad transforms a city intersection into an innovative product showcase for the new La Poste Visa Card.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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