LEGO Bricks Cover Arc de Triomphe
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FOOH Impact Score
Impressive
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A-Tier
B
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In this LEGO faux ooh ad, a sweeping aerial shot reveals a fully brick-covered Arc de Triomphe shimmering under the morning light. The scene unfolds as the LEGO blocks begin to detach in slow motion and float gracefully into the sky, unveiling the monument’s original stone form and texture underneath. With an engaging use of VFX, this LEGO digital installation faux ooh ad transforms a national landmark into a fresh, relatable spectacle, highlighting LEGO’s promotion of the LEGO XXL event at Champs-Élysées on September 21.
