LEGO Bricks Cover Arc de Triomphe
LEGO Bricks Adorn Arc de Triomphe
This faux out-of-home (FOOH) CGI advertisement features the Arc de Triomphe in Paris, initially appearing fully covered in LEGO bricks. A sweeping aerial shot captures the brick-covered monument shimmering in the morning light.
The visual effect then shows the LEGO blocks detaching in slow motion, floating gracefully upwards to reveal the Arc de Triomphe's original stone form and texture underneath. This digital installation transforms the landmark into a fresh spectacle.
The advertisement promotes the LEGO XXL event, scheduled to take place at Champs-Élysées on September 21.
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FOOH Impact ScoreImpressive
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