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LEGO Bricks Cover Arc de Triomphe

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Credits

Brand: LEGO

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Paris

Effects / Animations: Swarm & Particles, Building Transformation

Surroundings: CIty, Arc De Triomphe

Date posted: September 13, 2025

FOOH.com is the biggest faux ooh ad library. If you are the creator of this LEGO ad or would like to add your work Submit your work!

In this LEGO faux ooh ad, a sweeping aerial shot reveals a fully brick-covered Arc de Triomphe shimmering under the morning light. The scene unfolds as the LEGO blocks begin to detach in slow motion and float gracefully into the sky, unveiling the monument’s original stone form and texture underneath. With an engaging use of VFX, this LEGO digital installation faux ooh ad transforms a national landmark into a fresh, relatable spectacle, highlighting LEGO’s promotion of the LEGO XXL event at Champs-Élysées on September 21.

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