FOOH Impact Score:
Improvable
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In this Kaufland mixed reality ad, a distinctive SUV scene kicks off as a man makes a call before placing a Trolli orange box into his vehicle after shopping. The ad humorously reimagines a thrilling highway chase where a sedan is pursued by the SUV, culminating in a merge through a glowing portal—transforming both into one car—bringing the focus to the JUIZY WOW bottle emerging from an overflowing box of gummies with red Kaufland-branded balloons rising behind. A creative execution that masterfully blends humor and creativity with a memorable twist on exclusive product storytelling.