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Prairies & Petals Giant Claw Machine on Centro Canalejas Facade

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FOOH Impact Score

Impressive

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Credits

Brand: Prairies & Petals

Metadata

Brand Industry: Retail & Consumer Goods

Country: Spain

City: Madrid

Effects / Animations: Billboard & Digital Screen, Building Transformation, Simple Motion, Large Objects

Surrounding: Centro Canalejas

Date posted: August 23, 2024

Source: Instagram

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In this Prairies & Petals cgi video, a busy city scene at Centro Canalejas sets the stage as a towering section of the building reveals a rotating Prairies & Petals label alongside a colossal claw machine fitted onto the corner facade, with crimson petals and a massive heart-shaped bouquet of red roses visible through the sleek glass exterior. The scene unfolds as the claw grips the striking bouquet, and as the rotator pivots, the bouquet is extended outward before being carefully lowered by wire into a giant open-top black Prairies & Petals box on the pavement, which seals itself seconds later as pedestrians pass and traffic flows undisturbed. With a clear use of augmented reality, this Prairies & Petals floral delivery demonstration transforms an ordinary city corner into a fresh, relatable spectacle, highlighting Prairies & Petals’ reliability in delivering bold floral gestures—no matter how last-minute.

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