FOOH Impact Score:
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Outstanding
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Imagine a fashion show suspended above the skyline. That’s the creative premise of this Oh Polly fake ooh ad featuring the Vita Velata collection presented by Cindy Kimberly. The video unfolds as a model struts across a runway platform, surrounded by spectators, with the New York skyline glittering in the background; as the view pulls away, it is revealed that the entire setup is dramatically suspended high above the city by cables. Using dynamic computer generated imagery, this Oh Polly fake ooh ad transforms the New York skyline into a resonant product showcase.
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