Domino's Helicopter Delivers Pizza Box
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Domino's mixed reality ad, a pizza box floats above the roof of a Domino's store as five kinds of cheese hover through the sky and merge inside, transforming it into a hot, ready-to-eat pizza. The ad humorously reimagines fast food delivery with a helicopter that swoops in to snatch the box and soar away into the horizon. A distinctive piece that masterfully blends humor and creativity with an imaginative twist on pizza innovation.
