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Strada Rocket Launches from Building Roof

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Strada

VFX: Mosab sharef

Creative Director: Mosab sharef

Metadata

Brand Industry: Services

Country: United Arab Emirates

City: Dubai

Effects / Animations: Banner, Large Objects, Simple Motion, Complex Motion, Fire & Smoke

Surrounding: Park Heights Square One

Date posted: August 12, 2024

Source: Instagram

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This Strada FOOH campaign begins with a composed shot of Park Heights Square One in Dubai Hills Estate, where businessman Luke Smith in formal attire pauses to look up at the building’s facade. This moment cleverly highlights Strada Commercial’s readiness to serve retail and office clients as giant green, black, and white banners unfurl smoothly across the tower, revealing the Strada Commercial name, the rooftop splits open, and Luke signals to nearby colleagues in suits just as a white and green rocket branded with the Strada logo rises from the building and blasts skyward, leaving a dense trail of black smoke while the team enthusiastically captures the launch on their phones, underscoring the debut of the new commercial division and its focus on supporting modern business space needs. As a perfect blend of creative storytelling and distinctive product integration, the CGI enhancement is designed for introducing Strada Commercial’s launch and positioning the team as a forward-thinking partner for commercial real estate.

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