FOOH Impact Score:
Outstanding
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In this Nike FOOH campaign, a CCTV aerial view pans over Manchester, United Kingdom, focusing on a yellow truck transporting an oversized Men's Nike Phantom 6 Low Academy Erling Haaland through the city’s streets. The scene unfolds as various CCTV cameras across the city capture the truck’s journey, passing through neighborhoods and landmarks while showcasing the giant football boot dedicated to the star striker. With a resonant use of CGI effects, this Nike performance footwear FOOH campaign transforms everyday surveillance footage into a captivating spectacle, highlighting Nike’s launch of the Phantom 6 Low Academy Erling Haaland across the UK.