Elle Woman Dressed in Christmas Tree
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Elle Permanent fake out of home ad, a Christmas tree with long, stylish legs dressed in bright red tights and high heels struts confidently outside the boutique, turning heads as it casually holds the brand's signature shopping bag. The ad humorously reimagines a traditional holiday symbol as a fashion-forward character, using CGI effects to infuse a festive icon with the brand’s elegant sensibility. A captivating execution that masterfully blends charm and creativity with a distinct take on holiday branding.
