Adidas Giant Shoes Revealed in a Collapsed Building
Adidas Superstar Emerges from Collapsed Skyscraper
This Adidas mixed reality advertisement features a towering billboard displaying 'SUPERSTAR' that slowly appears. The camera then pans to a skyscraper in Hong Kong, which subsequently crumbles into dust.
From the wreckage, a giant Adidas Superstar shoe forcefully emerges amidst clouds of smoke. This dramatic reimagining of urban destruction masterfully blends drama and brand identity using augmented reality effects.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Shortlisted at the FOOH Awards 2026
Credits
Brand:
Artist:Byron utto