Adidas Giant Shoes Revealed in a Collapsed Building
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Adidas mixed reality ad, a towering billboard with the word 'SUPERSTAR' slowly comes into view before the camera pans to a skyscraper in Hong Kong that unexpectedly crumbles into dust. The ad dramatically reimagines urban destruction with a memorable twist as a giant Adidas Superstar shoe forcefully emerges from the wreckage, claiming center stage amid clouds of smoke. A clear showcase that masterfully blends drama and brand identity with augmented reality effects.
