Adidas Giant Shoes Revealed in a Collapsed Building

Adidas Superstar Emerges from Collapsed Skyscraper

This Adidas mixed reality advertisement features a towering billboard displaying 'SUPERSTAR' that slowly appears. The camera then pans to a skyscraper in Hong Kong, which subsequently crumbles into dust.

From the wreckage, a giant Adidas Superstar shoe forcefully emerges amidst clouds of smoke. This dramatic reimagining of urban destruction masterfully blends drama and brand identity using augmented reality effects.

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Shortlisted at the FOOH Awards 2026

Credits

Brand:Adidas
Artist:Byron utto

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Taiwan
City:Taipei
Date posted:September 18, 2025
Source:Instagram