Fashion & Friends Huge BOSS Poster at Delta Planet
BOSS Arrives at Delta Planet
This fake out-of-home ad for Fashion & Friends features the Delta Planet shopping centre. The video begins with an aerial shot of the centre and its car park, zooming in towards the building.
A large BOSS sign is visible atop the structure, followed by a gigantic poster unfurling beneath it. The poster displays a man in a tailored suit with his hands in his pockets, signifying the arrival of BOSS at Delta Planet.
Utilising augmented reality, this Fashion & Friends campaign transforms the shopping centre into a backdrop for the exclusive debut of BOSS.
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FOOH Impact ScoreSolid
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