Lilly Fine Craft Giant Sculpture in Front of Museum
Lilly Fine Craft Giant Sculpture at Museum
This Lilly Fine Craft faux OOH ad features a giant hand-turned wooden apple sculpture, crafted from natural olive wood, positioned on the broad steps of the Philadelphia Museum of Art. The camera slowly pans right, revealing more of the museum’s classical façade.
A massive banner then unfurls down the centre of the building, displaying the line “Where art lives, crafts come alive” alongside a simple stick-style illustration. The Lilly Fine Craft logo is placed beneath, as the banner ripples in the wind and the camera steadily zooms closer. This dynamic CGI ad transforms the familiar museum setting.
The video highlights Lilly Fine Craft’s campaign to celebrate the character and presence of their handcrafted olive wood creations within the world of art and design, using their handmade olive wood collection.