SPAR Giant Toilet Rolls on Bridge

This SPAR FOOH ad features a man and woman strolling along Craigavon Bridge, where they encounter a giant installation of oversized Andrex toilet rolls digitally anchored across the upper span. Loose sheets flutter above the River Foyle under a slightly grey-blue sky, humorously reimagining the familiar city landmark.

The ad clearly depicts two enormous rolls and a bold red promotional banner suspended between them, showcasing Andrex branding and SPAR’s Family Soft toilet roll deal. These subtle computer-generated graphics are grounded in the real environment, with people continuing to walk beneath.

The camera glides closer to the banner, lingering on the promotional message against the city backdrop, then slowly pulls back to reveal the full bridge scene and the couple sharing a satisfied smile. This dynamic FOOH ad blends lighthearted humour with product storytelling.