Disney Studios "Tron: Ares" Takeover in London

This Disney Studios FOOH ad transforms London landmarks into a spectacle for "TRON: Ares." A London Underground train glows with intense red illumination, followed by a red-lit phone booth reading "TRON ARES" appearing beneath neon hues. A passerby captures the moment, then a red-lit double-decker bus displaying the same title passes the iconic Big Ben.

The scene culminates at the Cineworld Empire Leicester Square, now glowing in red neon with IMAX and 4DX banners. The ad concludes with the message "TRON ARES IN OUR WORLD NOW, IN CINEMAS NOW." This cinematic FOOH ad uses computer-generated imagery to immerse audiences in the world of TRON: Ares.