Disney Studios "Tron: Ares" Takeover in London

In this Disney Studios FOOH ad, a subterranean journey begins as a London Underground train glows with a intense red illumination, setting the tone for the arrival of something unexpected. The scene unfolds as a glowing red phone booth reading “TRON ARES” appears beneath neon hues, capturing the attention of a passerby snapping a photo, followed by a red-lit double-decker bus displaying the same title passing the iconic Big Ben. The camera then reveals the iconic Cineworld Empire Leicester Square, now glowing in red neon with IMAX and 4DX banners, before ending with the message “TRON ARES IN OUR WORLD NOW, IN CINEMAS NOW.” With a memorable use of computer generated imagery, this Disney Studios cinematic FOOH ad transforms familiar London landmarks into a fresh, relatable spectacle, highlighting Disney Studios’ campaign to immerse audiences in the world of TRON: Ares.