Aritzia Rolling Phone Billboard

This Aritzia mixed reality ad begins with a car cruising down a highway under a cloudy sky, subtly introducing the viewer to a blend of physical and digital storytelling. This moment cleverly highlights the brand’s emphasis on seamless digital integration as a hand enters from the left side of the frame, pointing toward two crisp billboards featuring the ARITZIA logo, followed by a striking image of red-lipsticked lips and concluding with a smartphone-shaped billboard scrolling through active looks from the brand’s mobile app. As a perfect blend of innovative storytelling and engaging product integration, the CGI effects enhancement is designed for promoting Aritzia’s newly launched app that connects fashion and motion in a fresh, memorable way.