Aritzia Rolling Phone Billboard
Smartphone Billboard Scrolls App Looks
This mixed reality advertisement for Aritzia opens with a car travelling along a highway under a cloudy sky. A hand then enters the frame from the left, pointing towards two crisp billboards.
The first billboard displays the ARITZIA logo, followed by a striking image of red-lipsticked lips. The second billboard is shaped like a smartphone and scrolls through active looks from the brand’s mobile application.
The CGI effects enhance this innovative storytelling and product integration, promoting Aritzia’s newly launched app, which connects fashion and motion in a fresh, memorable way.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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Carbon Studio
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