Shu Uemura Giant Kokeshi Doll Installation

In this Shu Uemura fake ooh ad, a towering cityscape provides the backdrop as a stylized Japanese doll resembling a traditional kokeshi appears on the corner billboard of a skyscraper, showcasing the Ultime8 Sublime Beauty Cleansing Oil. The scene unfolds as the doll, featuring a smooth white face, red lips, and traditional attire in red, black, and white, gracefully lifts a long applicator stick and taps a large, suspended red Shu Uemura bottle before gently applying the product to her face—a gesture emphasizing skincare precision. With an engaging use of VFX, this Shu Uemura cleansing oil ad transforms static architecture into a fresh, relatable spectacle, highlighting Shu Uemura’s bare skin philosophy and the product’s efficacy in removing makeup and impurities while nourishing the skin.