Shu Uemura Giant Kokeshi Doll Installation
Kokeshi Doll Applies Cleansing Oil
This fake out-of-home (FOOH) CGI advertisement for Shu Uemura features a towering cityscape as its backdrop. A stylised Japanese doll, resembling a traditional kokeshi, appears on a skyscraper's corner billboard, showcasing the Ultime8 Sublime Beauty Cleansing Oil.
The doll, with a smooth white face, red lips, and traditional red, black, and white attire, lifts a long applicator stick. She taps a large, suspended red Shu Uemura bottle before gently applying the product to her face, emphasising skincare precision. This use of VFX transforms static architecture into a fresh, relatable spectacle.
The ad highlights Shu Uemura’s bare skin philosophy and the product’s efficacy in removing makeup and impurities while nourishing the skin.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Windsor Giant Cowboy Boots Step Out of Billboard
Day Five
Liberty Shoes Sneaker Emerge from Billboard
Punto Blanco Floating Moon in Taipei
Plethora Giant Business Suit Packed in Floating Package
Reis Woman in Giant Shopping Bag
Clytech
Adidas Metal Hand Grabs Sneakers from Screen
Vertex CGI
Renner Dressed Mannequin Floats From LED Screen
Hey Dude Furby Toys Invades the City
Drew House Giant Balloon Breaks Out of Screen
Onitsuka Tiger Shoe Float Out of Lamp Post Ad
Foot Locker Sandals Burst Out from Digital Screen
Niv Sudai
Longchamp Bags Glide on Rope in London