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Reis Woman in Giant Shopping Bag

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Credits

Brand: Reis

Who we think created this: Clytech

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Metadata

Brand Industry: Fashion & Apparel

Country: Turkey

City: Istanbul

Effects / Animations: Large Objects, Morphing & Transformation, Billboard & Digital Screen

Surrounding: City

Date posted: November 16, 2024

Source: Instagram

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In this Reis fake ooh ad, a bustling city street becomes the stage as a giant branded shopping bag springs to life, worn by a confident woman navigating through urban crowds. The scene unfolds as the oversized white bag adorned with a bold green Reis logo turns the model into moving signage, her sleek black outfit vanishing into the form of the merchandise itself while she blends into the flow of sidewalk traffic surrounded by graffiti-tagged walls and towering apartment buildings. With a distinctive use of augmented reality, this Reis digital shopping bag activation fake ooh ad transforms everyday pedestrians into awe-struck onlookers, highlighting Reis’s commitment to merging retail innovation with immersive street-level presence.

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