Anthropologie Inflated Dress Floating in the Air

In this Anthropologie vfx advertising, a vibrant pink dress with floral accents floats effortlessly above a mountain cable car, teasing a surreal fashion adventure. The scene unfolds as the dress hovers in the crisp blue sky, followed by a retro-inspired model in beachwear—complete with cat-eye sunglasses and a patterned headscarf—posing mid-air as if suspended by a summer breeze, all while the tagline asks: 'Is it a bird? A plane?' With a creative use of computer generated graphics, this Anthropologie vacation wardrobe campaign transforms the everyday skyline into a dreamy runway, highlighting Anthropologie’s aim to make their #DestoAnthro collection the standout style of the summer season.