Anthropologie Inflated Dress Floating in the Air

This Anthropologie VFX advertisement features a vibrant pink dress with floral accents, floating effortlessly above a mountain cable car. The scene unfolds as the dress hovers in the crisp blue sky, followed by a retro-inspired model in beachwear, complete with cat-eye sunglasses and a patterned headscarf, posing mid-air as if suspended by a summer breeze.

The tagline asks: 'Is it a bird? A plane?' Through creative use of computer-generated graphics, this Anthropologie vacation wardrobe campaign transforms the everyday skyline into a dreamy runway. It highlights Anthropologie’s aim to make their #DestoAnthro collection the standout style of the summer season.