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Anthropologie Inflated Dress Floating in the Air

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Anthropologie

Who we think created this: NewNewNew

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Complex Motion, Inflation

Surrounding: Beach

Date posted: April 14, 2024

Source: Instagram

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In this Anthropologie vfx advertising, a vibrant pink dress with floral accents floats effortlessly above a mountain cable car, teasing a surreal fashion adventure. The scene unfolds as the dress hovers in the crisp blue sky, followed by a retro-inspired model in beachwear—complete with cat-eye sunglasses and a patterned headscarf—posing mid-air as if suspended by a summer breeze, all while the tagline asks: 'Is it a bird? A plane?' With a creative use of computer generated graphics, this Anthropologie vacation wardrobe campaign transforms the everyday skyline into a dreamy runway, highlighting Anthropologie’s aim to make their #DestoAnthro collection the standout style of the summer season.

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