Pandora Pendant Digital Screen Ad in Times Square

In this Pandora fake out of home ad, a bustling Times Square is taken over by the jewelry brand’s eerie transformation campaign, spotlighting its latest pendant. The scene unfolds as a peaceful cityscape is suddenly overtaken by an ominous shift—thunder cracks, lightning flashes, and the sky deepens to a haunting red while the towering LED screen morphs into a glowing red beacon displaying the looming Demogorgon pendant from Stranger Things. With an Engaging use of VFX, this Pandora charm fake out of home ad transforms a familiar urban setting into a dramatic, cinematic event, highlighting Pandora’s cross-universe collaboration in a powerful campaign launch.