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Primark 10th Anniversary Display in Gran Via

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Credits

Brand: Primark

Metadata

Brand Industry: Fashion & Apparel

Country: Spain

City: Madrid

Effect / Animation: Building Transformation

Surrounding: Primark Gran via Building Facade

Date posted: October 23, 2025

Source: Instagram

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In this Primark cgi ad, a beautifully illuminated building emerges against the night sky as the camera pans up to reveal the iconic pink-lit facade of the Primark Gran Via store. The ad humorously reimagines a vibrant Madrid nightscape with a computer generated graphics sign commemorating '2015–2025 10 Años', turning the store into center stage for a decade-long fashion celebration. A creative execution that masterfully blends humor and brand identity with a memorable tribute to shared shopping experiences.

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