Nike Orange Rubber Puffing Out of Shop Windows
Nike Electrick Pack: Champs-Élysées Takeover
This Nike FOOH campaign opens with a street view of the Champs-Élysées in Paris, transitioning to the Nike House of Innovation. The display windows begin to inflate with a distinctive orange dotted texture, resembling rubber.
The computer-generated graphics dramatically reimagine the flagship retail facade as the surfaces expand to reveal the Nike logo in one section and the word “AIR” in another. This effectively spotlights the Nike Electrick Pack launch.
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FOOH Impact ScoreOutstanding
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Credits
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