Aritzia Giant Box on Store Facade

This Aritzia fake out-of-home (FOOH) ad transforms an urban building, featuring an Aritzia store on its lower level, into a festive spectacle. A giant Aritzia box, wrapped in a vibrant green ribbon, is prominently mounted on the facade. Lifelike red birds, connected to strings, appear to either assemble or guide the ribbon as it flutters.

The video gradually zooms in, removing background elements like pedestrians and traffic, to focus entirely on the oversized ribbon and package. This CGI ad innovatively showcases Aritzia's last-minute holiday gift campaign.

The campaign offers free priority shipping to ensure delivery by December 24 for orders placed by midnight on December 22.