Hyundai "Inster" Charge on Paris Cobblestone Street

Imagine a historic European street revealing a hidden high-tech secret. That’s the captivating premise of this Hyundai fake out of home ad featuring the launch of the all-electric Hyundai Inster. The video unfolds as the Hyundai Inster moves gracefully along a cobblestone street framed by ornate Parisian architecture. Above the car, a flowing, glowing cable plug appears, signaling that the vehicle needs to recharge. The car comes to a stop as the cobblestones beneath it illuminate in a soft light blue glow. A sleek charging pole elegantly rises from the street, its white bars lighting up in stages of blue to indicate charging progress, while the car emits a soft glow. Once fully charged, the pole retracts seamlessly into the street and the Inster rolls forward, still glowing as it passes the iconic façade of the Hôtel Pullman Paris Montparnasse, just before the Hyundai logo fills the screen. Using dynamic CGI, this Hyundai fake out of home ad transforms a Parisian avenue into an effective product showcase.