Hyundai "Insteroid" Suspended on Gangnam HQ Facade

This fake out-of-home (FOOH) CGI advertising video opens with a nighttime scene of the Hyundai Motor Company headquarters in Seoul's Gangnam District, with traffic flowing below. A large red rectangular figure illuminates the building's facade, gradually evolving into a holographic vehicle.

This vehicle then transforms into a white Hyundai Inster concept car, referred to as the 'Insteroid,' which appears suspended vertically in mid-air. This augmented reality enhancement promotes Hyundai’s next-generation wall speaker installation at their Gangnam office.