Hyundai "Insteroid" Suspended on Gangnam HQ Facade

This Hyundai fake ooh ad begins with a nighttime view of the Hyundai Motor Company headquarters in Seoul's Gangnam District as traffic moves along the street. This moment cleverly highlights the brand’s innovative approach to immersive media as a giant red rectangular figure glows on the building’s facade, gradually forming a holographic vehicle that transforms into a white Hyundai Inster concept car—dubbed the Insteroid—suspended vertically in mid-air. As a perfect blend of captivating storytelling and clear product integration, the augmented reality enhancement is designed for promoting Hyundai’s next-gen wall speaker installation at their Gangnam office.