Institut Pasteur Eiffel Tower Wears Lab Coat

Imagine the Eiffel Tower needing a wardrobe change for science. That’s the distinctive premise of this Institut Pasteur vfx advertising featuring a landmark-sized lab coat. The video unfolds as the iconic iron structure becomes an ambassador for scientific discovery—dressed in an official white lab coat bearing the institution’s logo and a set of pens tucked into the oversized chest pocket—standing tall against a cloudless blue sky. Using engaging CGI effects, this Institut Pasteur vfx advertising transforms Paris’s most recognized monument into a resonant product showcase for innovation and research.