Institut Pasteur Eiffel Tower Wears Lab Coat
Eiffel Tower Dons Lab Coat for Institut Pasteur
This distinctive CGI advertising video for Institut Pasteur features the Eiffel Tower wearing a landmark-sized lab coat. The iconic iron structure is depicted as an ambassador for scientific discovery, dressed in an official white lab coat bearing the institution’s logo.
The oversized chest pocket of the lab coat holds a set of pens, and the scene is set against a cloudless blue sky. Engaging CGI effects transform Paris’s most recognised monument into a resonant product showcase for innovation and research.
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FOOH Impact ScoreImpressive
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Credits
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