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O Boticário Giant Teddy Bear on Store Roof

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: O Boticário

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Character Animation, Simple Motion

Surroundings: City, Trees, Storefront

Date posted: June 12, 2025

Source: Instagram

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This O Boticário vfx advertising begins with a striking view of an O Boticário store, where three oversized red shopping bags dominate the front of the storefront. This moment cleverly highlights the brand's ability to create captivating experiences as a mysterious black figure lying atop the store reveals itself as the giant EPA Teddy Bear, flailing its arms with unexpected energy. The camera slowly zooms in while the bear carefully arranges four black grooming products in front of it and places a red gift box in the center before vanishing, ending with a bold red screen displaying the message: O Boticário. VOTED THE BEST BEAUTY BRAND TO GIFT TO THE ONES YOU LOVE. As a perfect blend of distinctive storytelling and captivating product integration, the CGI enhancement is designed for boosting awareness of the Dia do Amor campaign, aligning the brand with heartfelt gifting during Brazil’s Valentine’s Day.

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