O Boticário Giant Teddy Bear on Store Roof
O Boticário Giant Teddy Bear CGI Ad
This VFX advertising video for O Boticário opens with a view of one of their stores, featuring three oversized red shopping bags at the storefront. A mysterious black figure on the roof reveals itself to be the giant EPA Teddy Bear, flailing its arms with unexpected energy.
The camera zooms in as the bear carefully arranges four black grooming products and a red gift box before vanishing. The video concludes with a red screen displaying the message: "O Boticário. VOTED THE BEST BEAUTY BRAND TO GIFT TO THE ONES YOU LOVE."
This CGI enhancement was designed to boost awareness for the Dia do Amor campaign, aligning the brand with heartfelt gifting during Brazil’s Valentine’s Day through distinctive storytelling and product integration.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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