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Nykaa Massive Smartphone Leaning on Building

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Credits

Brand: Nykaa

Agency / Production / VFX: Unknown

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Imagine a massive smartphone leaning against a city skyscraper. That’s the engaging premise of this Nykaa vfx advertising featuring a woman exploring the ‘Nykaa Wali Shaadi’ digital experience. The video unfolds as the woman approaches the larger-than-life phone screen displaying Nykaa’s Instagram channel, taps the link page, clicks on the Nykaa Wali Bride section, and hits the “Click Here to Participate” button, which opens a Google Form. She confidently selects “Yes” and submits the form, culminating in the big reveal of the ‘NYKAA WALI SHAADI’ screen, symbolizing the opportunity for participants to win exciting prizes. Using computer generated imagery, this Nykaa vfx advertising transforms a towering smartphone into an innovative product showcase.

Metadata

Brand Industry: Beauty & Personal Care

Country: India

City: Unknown

Effects / Animations: Human Interaction, Large Objects, Simple Motion

Surrounding: Buildings

Posted on October 1, 2024

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