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IBSA Giant Sculpture at Piazza Mercantile

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Credits

Brand: IBSA

Metadata

Brand Industry: Beauty & Personal Care

Country: Italy

City: Bari

Effects / Animations: Large Objects, Character Animation

Surroundings: Piazza Mercantile, Bari Vecchia, Sea, Shore

Date posted: June 4, 2025

Source: Instagram

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In this IBSA CGI ad, a stunning scene opens with a giant sculpture installation of a woman hunched and clutching her knee at the seafront of Piazza Mercantile in Bari, her figure detailed with a long-sleeved blouse, pants, and a bun. The ad dramatically reimagines public art with a dynamic wellness message, as the sculpture slowly rises to an upright position, turning gracefully to face the sea—symbolizing resilience and movement. A captivating production that masterfully blends emotion and awareness with a memorable twist on health advocacy.

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