IBSA Giant Sculpture at Piazza Mercantile
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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Brand: IBSA
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In this IBSA CGI ad, a stunning scene opens with a giant sculpture installation of a woman hunched and clutching her knee at the seafront of Piazza Mercantile in Bari, her figure detailed with a long-sleeved blouse, pants, and a bun. The ad dramatically reimagines public art with a dynamic wellness message, as the sculpture slowly rises to an upright position, turning gracefully to face the sea—symbolizing resilience and movement. A captivating production that masterfully blends emotion and awareness with a memorable twist on health advocacy.
