IBSA Giant Sculpture at Piazza Mercantile
Woman Rises to Face the Sea
This IBSA CGI advertisement features a giant sculpture installation at the seafront of Piazza Mercantile in Bari. The sculpture depicts a woman hunched and clutching her knee, detailed with a long-sleeved blouse, trousers, and a bun.
The ad shows the sculpture slowly rising to an upright position, then gracefully turning to face the sea. This sequence symbolises resilience and movement, conveying a dynamic wellness message.
The production blends emotion and awareness, offering a memorable approach to health advocacy.
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