Space NK Animated Bag Tours London Landmarks

In this Space NK mixed reality ad, a black Space NK shopping bag with arms and legs strolls confidently across the pedestrian walkway of Tower Bridge, the city’s iconic landmark standing tall in the background. The scene unfolds as the image seamlessly shifts into a Polaroid photo that zooms out into Google Maps of London, before zooming back in to follow a pink cab wrapped in Space NK graphics with the animated bag riding inside, cruising past Big Ben and the Houses of Parliament. The story continues as the bag struts through bustling Oxford Circus where United Kingdom flags gradually transform into Space NK banners, and finally pulls open a giant pink curtain with a large bow to reveal the grand opening of the brand’s new store before stepping in to join another bag already showcased inside. With a captivating use of VFX, this Space NK store launch video transforms iconic London scenes into a fresh, relatable spectacle, highlighting Space NK’s opening of its Oxford Circus location.