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ISDIN Giant Bottle Revealed on Building Facade

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: ISDIN

Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Barcelona

Effects / Animations: Simple Motion, Large Objects, Floating & Flying Objects

Surroundings: La Rambla Corner, Street, Trees

Date posted: December 21, 2023

Source: Instagram

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In this ISDIN FOOH ad, the scene opens on a quiet night-time street in Barcelona near La Rambla, where classic European architecture sets the tone for a cinematic reveal of the brand’s skincare solution. The scene unfolds as a grand multi-story building lights up with soft glows while a portion of its central facade smoothly slides down, unveiling an oversized bottle of ISDIN Retinal Intense nestled within, set against a crescent moon and drifting light orbs. With an impactful use of CGI, this ISDIN nighttime serum FOOH ad transforms a familiar urban setting into a rejuvenating brand moment, highlighting ISDIN’s message of overnight skin renewal and holiday well-wishes.

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