Esika Gift Box Unveils Perfume in Bogotá

Imagine the Catedral Primada de Colombia turning into the epicenter of a fragrance reveal. That’s the Surprising premise of this Ésika FOOH ad featuring the unveiling of Ésika Vibranza. The video unfolds as three friends pause at the base of the iconic cathedral, captivated by a massive red gift box wrapped in a white ribbon and branded with 'Ésika.' As their curiosity builds, ropes pull back the box’s corners, causing it to burst open in a release of fluttering pink petals that whirl through the air before drifting gently to the ground—revealing the Ésika Vibranza perfume bottle at the center. Using Innovative computer generated graphics, this Ésika FOOH ad transforms a historic Bogotá landmark into an Dynamic product showcase.