Esika Gift Box Unveils Perfume in Bogotá
Petals Burst From Cathedral Gift Box
This Ésika FOOH ad features the unveiling of Ésika Vibranza perfume at the Catedral Primada de Colombia in Bogotá. The video shows three friends observing a large red gift box, branded 'Ésika' and wrapped with a white ribbon, positioned at the base of the cathedral.
Ropes pull back the box's corners, causing it to open and release fluttering pink petals that swirl before settling. This action reveals the Ésika Vibranza perfume bottle at the centre. The ad uses computer-generated graphics to transform the historic Bogotá landmark into a product showcase.
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FOOH Impact ScoreSolid
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