Benetton Giant Dog Poses at Cathedral
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Benetton fake ooh ad begins with a towering fluffy white dog wearing a pink puffer coat stepping into view over Milan’s Piazza del Duomo. This moment cleverly highlights the brand's sense of unity and winter fashion flair as the enormous pup, complete with mirrored sunglasses and stylish attitude, playfully looms over one of Italy's most historic landmarks. As a perfect blend of creative storytelling and captivating product integration, the CGI effects enhancement is designed for amplifying the 'WE ARE FAMILY' holiday campaign in a bold city setting.
