Benetton Giant Dog Poses at Cathedral
Benetton Giant Dog at Milan Cathedral
This Benetton fake out-of-home (FOOH) ad features a towering, fluffy white dog in a pink puffer coat. The dog steps into view over Milan's Piazza del Duomo, playfully looming over one of Italy's most historic landmarks.
Complete with mirrored sunglasses and a stylish attitude, the CGI effects enhance the 'WE ARE FAMILY' holiday campaign. This creative storytelling and product integration aims to amplify the campaign in a bold city setting, highlighting the brand's sense of unity and winter fashion flair.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Daria Anise
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