Vivo Fuzzy Letters Bump Into Eiffel Tower

Inflatable Letters Float Over Paris

This CGI video features an aerial view of the Eiffel Tower in Paris, with a sweeping cityscape below. A soft, fuzzy inflatable spelling out the word “vivo” glides gently through the sky, drifting towards the tower.

The inflatable bumps into the Eiffel Tower, momentarily twisting before continuing its float. This computer-generated imagery campaign celebrates Vivo’s support for Team Brazil at the 2024 Paris Olympics, transforming a familiar architectural icon into a fresh spectacle and highlighting Vivo’s commitment to global sports excellence.

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Credits

Brand:Vivo

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:July 26, 2024
Source:Instagram