FOOH Impact Score:
Impressive
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In this Vivo cgi video, an aerial view of the Eiffel Tower in Paris unveils a sweeping cityscape below as a soft, fuzzy inflatable spelling out the word “vivo” glides gently through the sky. The scene unfolds as it drifts toward the tower and bumps into it, momentarily twisting before continuing its float, all in celebration of Vivo’s support for Team Brazil at the 2024 Paris Olympics. With a captivating use of computer generated imagery, this Vivo Olympic campaign cgi video transforms a familiar architectural icon into a fresh, relatable spectacle, highlighting Vivo’s commitment to global sports excellence.