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Vivo Fuzzy Letters Bump Into Eiffel Tower

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FOOH Impact Score

Impressive

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Credits

Brand: Vivo

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: France

City: Paris

Effects / Animations: Floating & Flying Objects, Soft-Body, Hair & Fur, Large Objects, Simple Motion

Surroundings: Eiffel Tower, Cityscapes, Skies

Date posted: July 26, 2024

Source: Instagram

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In this Vivo cgi video, an aerial view of the Eiffel Tower in Paris unveils a sweeping cityscape below as a soft, fuzzy inflatable spelling out the word “vivo” glides gently through the sky. The scene unfolds as it drifts toward the tower and bumps into it, momentarily twisting before continuing its float, all in celebration of Vivo’s support for Team Brazil at the 2024 Paris Olympics. With a captivating use of computer generated imagery, this Vivo Olympic campaign cgi video transforms a familiar architectural icon into a fresh, relatable spectacle, highlighting Vivo’s commitment to global sports excellence.

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