FOOH Impact Score:
Outstanding
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This Vivo fake ooh ad begins with a stunning aerial view of glass skyscrapers where a purple metallic balloon shaped like the Vivo logo floats gracefully, carrying an Amazon package box. This moment cleverly highlights the value of the partnership as the camera zooms out to reveal balloon letters spelling 'vivo' with another Amazon box suspended beneath, overlooking the iconic Paulista Avenue in São Paulo, Brazil, as traffic builds below. As a perfect blend of dynamic storytelling and memorable product integration, the CGI effects enhancement is designed for promoting Vivo customers’ access to up to 1 year of free Amazon Prime.