Vivo Logo Balloons Carry Delivery Boxes
Amazon Boxes Float Over Paulista Avenue
This fake out-of-home (FOOH) CGI advertisement for Vivo opens with an aerial view of glass skyscrapers. A purple metallic balloon, shaped like the Vivo logo, floats gracefully while carrying an Amazon package box. This scene highlights the partnership between the two brands.
The camera then zooms out to reveal balloon letters spelling 'VIVO', with another Amazon box suspended beneath. This display overlooks Paulista Avenue in São Paulo, Brazil, as traffic builds below. The CGI effects enhance the dynamic storytelling and product integration.
The video promotes Vivo customers' access to up to one year of free Amazon Prime.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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