Midea AC Transforms Building Facade with Cool Wind

This Midea faux OOH ad features an air conditioner that goes beyond comfort. The video opens with a view of a corner building whose top floor’s sky-blue cover, labelled Midea, slides open to reveal the interior of a living room. Cars pass along the road in front of the building.

A split-type air conditioner mounted on the wall detaches itself and moves to the centre of the top floor, releasing cool air. As it does, the building suddenly becomes lush and green, with plants covering its facades. A text appears on screen reading, “Renew your world. Midea renews the air.”

The video concludes with a text against a white backdrop displaying, “MIDEA, make yourself at home.” Using distinctive CGI effects, this Midea faux OOH ad transforms an ordinary rooftop into an impactful product showcase.